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South Africa: New Call Center Hub?

Description:

According to UK-based marketing services specialist Ion Group, South Africa is catching up and may pose a strong challenge to India.

Content:

According to most professional surveys Indian call centers and BPO outsourcing facilities are still world’s best. However, according to UK-based marketing services specialist Ion Group, South Africa is catching up and may pose a strong challenge to India.

Research by independent market Analyst Company reveals the number of call center agents based in Africa will continue to lead global growth through 2010. Analyst Company prediction of rapid growth in western investment in this region is underlined by efforts on the part of governments and private sector firms across the region to make the continent a BPO (business process outsourcing) hotspot.

In Statistical way offshore service work would jump to 20% from 6% of the entire call-centre market by 2008. South Africa looks set to be the number-two offshore destination after India for UK business, and will capture a significant share of high-quality work.

Whilst India seems to be a benchmark in terms of a success story and according to an Analyst Company will remain the largest offshore contact center destination, the presentation highlights the fact that RSA needs to start keeping an eye on happenings closer to home as competition could well be lurking much nearer than it may think. And it is not just from Egypt, Morocco or Tunisia. According to an Analyst Company, sub-Saharan African markets are showing potential to become solid offshore players in the future.

So, now, While there is no doubt that the contact center outsourcing space has become significantly more competitive over the past 5 years, African countries are differentiating themselves notably in terms of being locations where western investors can add value to their customer relationships.

As for the information being available is that increased competition has seen emerging locations such as South Africa not only able to meet these demands, but offer the advantage of having a similar time zone and culture to the UK. The call center outsourcing market in India is still growing strong, however. Revenue from call centers grew 37 percent to US$6.2 billion in India in the year ending in March, according to research from the National Association of Software Companies in Delhi, India.

The Principal point to be noted is that where India stands out is the talent of the people. According to a survey conducted by an American call center Association, Indian employees are dedicated and take care of the customer better than any other country in the world. Whoever country comes to BPO industry, fact is that INDIA still rule this domain.

Posted by:
Marketing Team
Call Centers India Inc,
www.callcentersindia.com

Author: Marketing Team

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