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The Near Perfect Work at Home Business Opportunity: Internet Marketing Systems

Description:

This article addresses what I think are some of the main causes of attrition when people are trying to promote online products.

Content:

Every day countless individuals join the ranks of Internet Marketers - all looking for that golden opportunity that will change their lives and give them freedom from the 9 to 5 job market.

It's a sad fact that at least 95% of them will go back to the treadmill thinking that it's near on impossible to make any money on the Internet. It's even sadder when you consider that there possibly has never been a better time to capitalise on Internet growth.

So where are all these people going wrong? It's certainly not from want of trying but there has to be something stopping their progress! I personally don't think it can be boiled down to one specific thing but there are a few glaringly obvious facts that the majority either don't pick up on or just ignore.

Firstly, a point of difference - what makes a person special in the world of Internet Marketing. Every day, I get countless eMails marketing the same products that for me just might as well be from the same person. Why? Because I don't know them and therefore I'm not sure I can trust their opinion. They could be anyone and with all the scams out there you can't really blame anyone for not clicking on their links. Now, along comes a similar eMail but this time from my favourite Internet Marketer. This guy more often than not sends me useful information and resources. I click, I buy and the Guru makes yet more money. Meanwhile, the novice throws money into the advertising black hole. He might as well stand there and shovel it in or hand it directly to the Guru who is going to get it anyway!

Secondly, people have very small attention spans. They switch from product to product in the hope that one of them will pay off big. This is largely a problem caused by the Internet itself and its get rich quick mentality. We are all misled into believing that we can make big money overnight. I admit, it does happen once in a blue moon but for the majority of us it takes time and time is not something people are willing to give. I often find it funny that people will throw money at something they spent time to earn and yet will not spend time on something in order to earn.

Lastly, people focus on the product and should be focusing on the system behind the product. This is exactly what the big players are doing when they get you to sign up as an affiliate. Now instead of one worker ant trying to build an empire we have thousands upon thousands and who cares if the odd one drops dead from exhaustion. There's plenty more to fill the gap and they're lining up as I write.

Well what of the perfect work at home business opportunity? Arguably, there is no such thing but I would suggest if you address the above problems you would be approaching something near perfect, especially when you consider the rate at which people join the Internet community on a daily basis.

How do you address the above problems? With a good system of course! You see, a good system will tap into an endless source of leads. It will allow you to build a reputation with those leads and then get those leads to work for you. Just like a sales manager getting his cut of the salesman's efforts. What's more the system would actually pay it's own way by tapping into something people want in a growing business. Any business directly fuelled by Internet expansion itself.

It's funny but the attention span of the average person can be greatly increased when they begin to make some money. Of course, now your attention is on the system and not the product. When someone tries to leverage a product it usually means people are being misled or even lied to. A product is what it is with all its benefits, features and drawbacks and people either want it or they don't - period.

Now leveraging a system is another story. You can leverage a system in countless ways and then in turn find out what works and what doesn't. The whole process is refined and voila! - you make product sales on the back of the system.

Get your head around Internet Marketing Systems and you are well on the road to freedom!

Author: Stuart Gardiner

About Author:

Stuart is creator of site "7 Steps Up" and author of Blog http://sales-technique.blogspot.com/

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