Harvard business school summer

8 Tips For Better Web Site Promotion

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How to promote your web site effectively? This is a question 90% of online marketers ask themselves every day. If you implement the ideas from this article you will be well on your way to success.

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How to promote your web site effectively? This is a question 90% of online marketers ask themselves every day. If you implement the ideas from this article you will be well on your way to success.

Consider hiring someone to find some quality reciprocal linking partners for your business. You can use one of the popular freelancing sites, such as Guru, Elance, or Rentacoder. Make sure the person you select finds sites and secures deals without spam and also make sure that the person knows that you want to exchange non-directory links.

Setup joint venture partnerships with other businesses in the industry. You can do this by searching for other big sites in your niche and then contacting them. If you have to, you can use a customer service contact number to find out how you can talk to the owner. Make sure you tell your partner precisely what working with you will entail in terms of actions and benefits.

Do not always rely on Internet based methods of promoting your website. While they are more comfortable and consistent with your everyday promotional methods, they will not always be more effective than other forms of media, especially since there is less website competition in other forms of media.

Create a top sponsor and bottom sponsor advertisement. Test them out in various ezines with small circulations. Tweaking even small parts of a short advertisement can have critical results (good or bad). This is why it is so important to constantly test your classified advertisements to determine the best arrangement of words.

Promote your site by simply tuning it to get higher search engine algorithm scores. For instance, you could start by conducting keyword research for your given niche. You could then optimize each page at a 1.5 to 3% density for that selected keyword. Additionally, you could even add new pages to your index that function to capture visitors and hopefully get them to consider products.

Always be willing to lose money in the short run in order to make money on the long run. However, with that being said, lose money by giving outrageously good benefits to your customers, rather than purchasing "how to make money guides". If you treat your customers well, they will promote you without your asking.

Consider purchasing some form of "cost per action" advertising. This form of advertising only charges you when someone takes a specific action, such as opting-in or purchasing a product from your sales page. This is one of the better forms of advertising, since it virtually guarantees a return on your investment.

Many billboards can be rented for as little as $800 per month, depending on the location. Consider using a billboard to augment your current marketing campaign. You may find that this form of advertising is less saturated with websites and may even end up generating a better result than Internet based advertising.

Author: Kurt Naulaerts

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There are virtually dozens of ways in which you can be successful in your business. Kurt Naulaerts and Douglas Margush can give you good ideas and a clear plan.

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