Let your Ideas "unfold" Themselves
Description:
When you design a piece, you focus on the text and colors, but what about folding? Folding literature helps you make an impact because you can literally "unfold" your material for your audience, therefore controlling how your intended audience perceives your company.
Content:
When you design a piece, you focus on the text and colors, but what about folding? Folding literature helps you make an impact because you can literally "unfold" your material for your audience, therefore controlling how your intended audience perceives your company.
Folding may cost extra but it is still more cost efficient than custom die-cutting your brochure. Even a simple diagonal cutting technique will give a new fresh look and add texture to your brochure visually making it stand out among the rest of the material your audience receives.up
The second quarter is in full swing, how will your company stand out?
1. Let the folding technique help your message flow from side to side. The inside folded flap can be a continuation of the design and copy for the second side once it opens.
2. Learn to work with angles. It spices up your design and does not break the bank. Coordinate the message on the flap that will be cut along with the flap displayed below.
3. Fold your brochure unevenly giving ephasis and depth on one panel versus the others. A larger size panel will indicate that the information is more important.
4. Use any of the folding techniques above, along with perforation and you have instantly business reply mail card, or a raffle, or a contest entry. Use your resources, imagination and think outside the fold to maximize your results.
Author: Sophie Charalambous
About Author:
Sophie Charalambous is a Marketing Director at BargainPrinting.com (http://www.bargainprinting.com). BargainPrinting.com (http://www.bargainprinting.com) uses state-of-the-art equipment and an all digital workflow to provide professional quality printing, mailing and design solutions. Located in New York City, BargainPrinting.com (http://www.bargainprinting.com) offers print buyers nationwide competitive prices, fast turnaround and above all Fanatical Customer Service. The proprietary tools and technology on the web store makes ordering easy, fast and rewarding for all customers.
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